Sportax bikes in Tampere, Finland have been leading the way in selling high end bike brands and offering great service since 1990. This project was all about overseeing a complete rebrand, and give the company a much needed digital update. After intensive customer and marketing research, a plan was envisioned to develop a web page and online store based around the customers needs with a huge emphasis on end user usability. The client wanted “the best looking site in the country” Also an integral part to be taken into mind was a system that was easy to update, easy to add new products and integrate with their POS system. Another requirement was to create more local content, which meant pictures were taken locally with an emphases on promoting cycling in the community. The focus of the web page was more driven towards mobile and tablet customer needs as they made up over 80% of visitors, the old page was optimised for desktop users, the end result was a huge growth in visitors both online and in-store and an increase of sales.